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Instagram captions, while frequently overlooked, are a powerful tool that may make or break your post.

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Some businesses continue to put much too much emphasis on Instagram photos rather than captions. Great Instagram captions have the power to offer even more insight to the post, potentially boosting engagement, bio visits, and click-throughs. Additionally, we walk you through the 5 easy-to-follow tips on how to create a great Instagram caption.

This will allow you to edit, proofread, and compare your captions side by side to see which one has the most effect. Your first draft will almost never be selected as the best option, which is why you should set aside enough time to write several. The 2,characters limit for Instagram captions is mostly a formality. This doesn't mean you must make your insta captions extremely short so people can see everything without clicking "more.

Instead, frontload your captions with the most important sentence or calls-to-action, and save any mentions, hashtags, or other unimportant information for the end. The most effective way to maximize the possibility for your Instagram post to get shared and improve engagement is to include a call to action in the captions. Instead of passively scrolling through, you should use action verbs to encourage people to take action.

A hashtag on Instagram works the same way it does on Twitter and Facebook: it unites the conversations of many users into a single stream. Anyone who searches for that hashtag on Instagram may see your Insta post if your account is public. However, you should use hashtags sparingly. As a means to get more followers, some Instagram users add a string of searchable hashtags.